Developing a Strategic Brand Blueprint
과정 자세히 보기
Session Titles:
1. Before We Begin
2. Using a Brand Ladder for Brand Positioning
3. Brand Positioning Statement - Part 1/2
4. Brand Positioning Statement - Part 2/2
5. Unpacking the Brand Positioning Statement
1. Before We Begin
2. Using a Brand Ladder for Brand Positioning
3. Brand Positioning Statement - Part 1/2
4. Brand Positioning Statement - Part 2/2
5. Unpacking the Brand Positioning Statement
Program - Developing a Strategic Brand Blueprint
What is this 'Microlearning Course' about?
This course will equip participants with knowledge and skills on branding strategy to help an organization or company to develop a better brand experience from a strategy point of view.
Who is this course designed for?
Designers and brand owners who are interested to learn how to develop a brand blueprint for designing a brand identity.
What will you take away?
At the end of this course, you will be able to:
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Describe the function of brand positioning.
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Draft brand positioning statements for practice and future application.
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Apply the theories used in describing brand personalities.
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Apply the usage of brand narrative for brand messaging.
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Identify the various categories on profiling a target audience.
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Propose a persona of the target audience for a brand.
Instructor’s Profile
Patricia Tan is a lecturer from the School of Design at Temasek Polytechnic. She has worked as a designer for more than 15 years before embarking on her academic career. She specialises in teaching Branding subjects offered to students.
Includes:
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Intermediate Level
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11 Microlearning Sessions
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296 min. of Experiential Content
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86 Learning Actions
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Group Discussions & Sharing
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Offline Access
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Lifetime Access via Mobile and Web
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Digital Certificate shareable on LinkedIn