Program - Visual Merchandising for Successful e-Commerce
What is this 'Microlearning Course' about?
This programme is about understanding the aesthetics of an online store. Aesthetics for online stores are of utmost importance as customers' interaction with the business is via the internet and very visual in nature. The visuals establish the positioning for the brand and will set the tone and manner for the communication with the customer. To a very large extent, visuals determine if the customer experience is a positive one.
Who is this course designed for?
This programme is designed for the first-time online entrepreneur with little or no experience in eCommerce. It will take the learner through the elements of an aesthetically pleasing online store.
What will learners take away?
The learner will take away an understanding of the visual elements in an online store and how to use them to make their website stand out from the competition. The learner will have an idea of some of the features of an online store that is used to optimize sales. The learner will also understand how online stores are organized to make the experience as seamless as possible for customers.